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In the battle against persistent environmental pollutants, Invicta Water is making waves with a promising new technology aimed at eliminating PFAS chemicals from water sources. Known for their resilience and potential health risks, PFAS, or per- and polyfluoroalkyl substances, have long been a challenge for municipalities. Invicta’s pilot project at Jordan Lake has treated an impressive 11 million gallons of water, claiming to eradicate PFAS without generating toxic waste. The town of Cary, North Carolina, is now evaluating this innovative approach to determine if it offers a more cost-effective solution than traditional carbon filters.
Innovative Solutions for PFAS Removal
Invicta Water’s approach represents a significant shift in how communities can tackle PFAS contamination. The company’s process involves a unique method where PFAS molecules are first foamed off and then subjected to a reaction using boron-nitride crystals under ultraviolet light. This reaction is said to break the carbon-fluorine bonds that make PFAS so durable, transforming them into non-harmful elements.
This breakthrough could potentially eliminate the need for costly and environmentally risky disposal methods, such as transporting spent carbon to landfills or incinerators. According to Steve Wilcenski, Invicta’s CEO and co-founder, “The excuse that we can’t afford to do it, we’ve taken that barrier away.” This solution also offers the advantage of quick deployment, promising installation in months rather than years.
A Personal Mission for Invicta Water
The drive behind Invicta Water’s innovations is deeply personal for its CEO, Steve Wilcenski. The catalyst for his commitment to solving the PFAS problem was the tragic loss of his sister, who lived on military bases with PFAS-contaminated wells and succumbed to breast cancer in 2023. “When my sister passed away, this became a personal mission, not just a business mission, to solve this problem,” Wilcenski stated.
This personal motivation has fueled Invicta’s largest pilot project to date, which involves treating raw water from Jordan Lake before any carbon is added by the town of Cary. The success of this endeavor could set a precedent for other municipalities struggling with similar contamination issues. As Wilcenski remarked, “This is something that people told us we absolutely could not do. We’ve been able to demonstrate that we can.”
Expanding Impact Beyond Jordan Lake
Invicta Water’s ambitions extend beyond Jordan Lake. The company is actively involved in 14 pilot projects, including initiatives at wastewater treatment facilities in Burlington, North Carolina, and textile mill sites in South Carolina. These efforts are bolstered by a recent $426,000 investment from the Wolfpack Investor Network and Harbright Ventures, aiming to fund further installations and research.
The potential for widespread application of Invicta’s technology is significant. Should the data from Cary confirm the effectiveness and cost-efficiency of their system, Invicta could become a cornerstone of the town’s 40-million-gallon-a-day water system. This model could inspire other communities grappling with the challenge of “forever chemicals,” as PFAS are often called. “What we’re doing here is the worst-case scenario. If it works in raw water, it can work anywhere,” Wilcenski concluded.
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Evaluating the Data and Future Implications
As the pilot project at Jordan Lake progresses, Cary officials are keenly awaiting test results. The upcoming evaluation will reveal if Invicta’s technology can indeed provide “non-detect” levels of PFAS at a competitive long-term cost. This decision could shape the future of Cary’s water treatment strategy and potentially influence policies in other regions facing similar environmental challenges.
The stakes are high, as communities worldwide search for sustainable solutions to manage PFAS contamination. The success of Invicta’s process at Jordan Lake could signal a turning point in this global issue. As municipalities and environmental agencies continue to seek effective methods to protect public health, the question remains: Will Invicta’s innovative approach become the new standard for water purification?




This sounds too good to be true. Is there any independent verification of Invicta’s claims? 🤔
Great job, Invicta! We need more companies like this tackling environmental issues. 🌍
Can someone explain how boron-nitride crystals work in this process? I’m curious! 🤓
Is this technology scalable for larger bodies of water? Like, could it handle the Great Lakes?
Thank you, Invicta Water! We need to save our planet for future generations. 🙏
I’m skeptical. What if there are unknown side effects from using ultraviolet light on water?
How long before we can see this technology used nationwide?
Sounds like sci-fi! Hope it works as well as claimed. 🚀
Is it just me, or does $426,000 seem like a small investment for such a big problem?